AFRY ranked second in Resumé’s recent Design index survey
Resumé’s Design index survey measures the effect of packaging and identity design.
Four times a year, designers and agencies in Sweden are invited to test their work against a panel assessing likeability, willingness to pay, purchase intention and preference before and after a new design. The new logo and identity was designed by brand agency Brand Union in close collaboration with chief architect Thomas Sandell and design experts within the company.