2020

News

AFRY ranked second in Resumé’s recent Design index survey

AFRY ranked second in Resumé’s recent Design index survey

Resumé’s Design index survey measures the effect of packaging and identity design.

Four times a year, designers and agencies in Sweden are invited to test their work against a panel assessing likeability, willingness to pay, purchase intention and preference before and after a new design. The new logo and identity was designed by brand agency Brand Union in close collaboration with chief architect Thomas Sandell and design experts within the company.